Setting the Expectations; This will be the best blogpost you’ve ever read!

Make you some money!

I can’t help myself from thinking about expectations and the stock market. Any stock price is basically valued according to it’s expected value and particularly some stock that has perhaps not shown great income or revenue but the expected future of these companies and their stock prices are sky high.

Fingerprint Cards, is one of those. A company that produces scanners identifying you with your fingerprint (hint is in the name…). This company stock price has risen from a few Sek just a couple of years ago to hundreds and then back down. Currently, there are over 36 000 shareholders on Avanza, a major Swedish stock broker which makes the company one of the most commonly owned stock. Witnessing the stock price rise during 2015, one can imagine the expectations rise with it. Thousands of people made a lot of money and continued buying the stock as prices kept rising. The dutch tulip market comes to mind as a classic example of a bubble created and bursting. So expectations trigger the continuous rise of the stock price but it also created a huge number of fanatically convinced fingerprint stock owners that would defend anything that the company did or any negative news (much like the followers of a newly elected orange president when I think about it). In new and old media, Fingerprint cards have been under scrutiny, rightfully so as there are individuals associated  company has been accused of insider trading etc etc yet the fans keep defending the and justifying the high stock prices.

Using this knowledge might actually make you some money trading the stock market as people tend to exaggerate their expectations…

So how does this apply to my line of work? 

One of my biggest challenges is managing expectations. I am working to create connections between citizens and decision makers on all levels of society, private sector, government, civil society and so on. While promoting and recruiting people to join the service, I have to walk a fine line in order to be able to communicate accurately setting expectations. Of course, dealing with over 340 000 people it’s impossible to anticipate expectations of  each individual.

I really look forward to dig deeper into this topic as expectations and perceived experience of our users are key for the program. It ensures retention rates of followers, triggers more interaction between citizens and with the system and stimulates word of mouth.

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One thought on “Setting the Expectations; This will be the best blogpost you’ve ever read!

  1. Great examples illustrating the risks associated with high expectations. There is also the interesting fact that we humans tend to adopt various strategies to manage cognitive dissonance, such as chosing illogical truths to avoid accepting a breach in our self image. “I am a successful smart Fingerprint investor, therefore the company has done nothing wrong”. “I am an intelligent person, therefore the media must be full of lies”.
    For organisations thinking that image boosting/expectation raising activities will give them more satisfied customers, there may however be a cold shower down the road. Building expectations without solid value will eventually lead to a high fall when the bubble bursts. But I am curious to what is the tipping point? What would make the loyal Fingerprint investera say “I have had enough”? And why do some companies/individuals crash at first expectation failure, while others seem to have nine lives?

    Like

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