As part of the course: Understanding Customer Experience, participants are required, more encouraged to engage with the teachers and students through blog posts and social media. One part of me is a true fan of the approach and having participated in a couple of webinars getting to learning the background of some of the other participants, I’m even more intrigued to see their thoughts on the topic.
Another part of me would prefer a more traditional approach, get the book, read it, take the exam… but fortunately, there’s a bit of that too.
I look forward to learning more about customer experience for a number of reasons. Having an educational and professional background in marketing and sales, I’ve always applied a customer oriented approach to my work. Having developed my own theories on how customers behave it is going to be very interesting to have them confirmed, or not.
From a personal perspective I’m subjected to the topic as a customer. Living in a country where less attention is given to customers than many western countries, it can be rather frustrating at times.
I’m also looking forward to understand better the science and theories behind customer behaviour, especially online. I’m running a programme communicating with over 340 000 people focussing on participation and I hope this course will enhance my ability to increase the level of participation among our users.